This workshop is about understanding Google Analytics and the effects Google has on ROI. In this workshop, participants will get a deeper understanding of their customers by tracking their search engine optimization (SEO), Flash, video, and social networking sites and applications. You will learn about how to measure your online advertising return on investment (ROI) by effectively using Google Analytics. At the end of the workshop, you will be prepared to be certificated by Google in Google Analytics. * Participants should have a Google account.